Mobile broadband is an issue for rural areas. With the rise in the numbers of iPhones, Androids etc. comes more demand for 3G and 4G connection technologies. At my home on Skye, I get a great mobile signal from Orange – unfortunately only 2G, with no prospect of an upgrade. There is some hope on the horizon, The EU has opened the bandwith available for mobile broadband to make it more affordable in rural areas.
What kind of use could rural businesses make of mobile broadband?
The tourism industry is well placed to take advantage of mobile broadband as many tourists will arrive with their iPhones and expect the same services as they get in the cities. Some examples from the apple AppStore. A quick check of the phone using the built in GPS identifies the nearest restaurants, a quick look at the menu and decide where to go. Many city restaurants offer discounts, downloaded to your mobile, rural restaurants can do this too. Craft shops could use this too to advertise themselves to visitors.
Business
For business use, access your company documents or database on the go, especially useful for the unexpected at a business meeting far from home. Contact clients -and colleagues – using skype or instant messaging. More and more business will expect immediate access to information on the go.
Then there’s the business that can be generated by developing your own app, this Guardian article discusses the benefits to developers (and to Apple) – hillwalking routes, identify that plant are possible opprtunities.
I’ve almost convinced myself to sign up for that iPhone – but still no 3G on Skye!
What kind of use could rural businesses make of mobile broadband?
The tourism industry is well placed to take advantage of mobile broadband as many tourists will arrive with their iPhones and expect the same services as they get in the cities. Some examples from the apple AppStore. A quick check of the phone using the built in GPS identifies the nearest restaurants, a quick look at the menu and decide where to go. Many city restaurants offer discounts, downloaded to your mobile, rural restaurants can do this too. Craft shops could use this too to advertise themselves to visitors.
Business
For business use, access your company documents or database on the go, especially useful for the unexpected at a business meeting far from home. Contact clients -and colleagues – using skype or instant messaging. More and more business will expect immediate access to information on the go.
Then there’s the business that can be generated by developing your own app, this Guardian article discusses the benefits to developers (and to Apple) – hillwalking routes, identify that plant are possible opprtunities.
I’ve almost convinced myself to sign up for that iPhone – but still no 3G on Skye!